Transforming CmySkills’ Social Media into a Strategic Powerhouse
CmySkills, an automotive tech company, had a minimal social media presence, with only 300 followers, and faced the challenge of standing out in a competitive industry. Within 12 months, 13 DEGREES worked with CmySkills to grow their social following to 750,000, increase brand engagement by over 1.1 million percent, and drive website traffic from social by 1500%. This strategic overhaul established CmySkills as a thought leader in the automotive tech space.
Case Study:
4000%
1B+
video views
audience growth
788K
followers gained
812M
impressions
CmySkills is an innovative automotive tech company redefining the way professionals connect and share expertise in the industry.
Despite their groundbreaking vision, the company lacked an online presence, making it difficult to engage with their target audience or compete with established brands.
With only 300 followers across social platforms, CmySkills struggled to build brand awareness or foster a community. Their goals were ambitious:
Grow a robust social media following.
Drive significant website traffic from social.
Position themselves as a thought leader in automotive tech.
The stakes were high — without a strong digital presence, CmySkills risked being overshadowed in a rapidly growing and competitive market.
The Challenge
The Solution
13 DEGREES developed a comprehensive social media strategy tailored to CmySkills' unique position in the market:
Brand Voice Development: Established a clear and consistent brand voice to resonate with automotive tech professionals.
High-Impact Content Creation: Produced engaging, educational, and visually compelling content to attract and retain followers.
Strategic Posting: Leveraged platform-specific algorithms and trends to maximize visibility.
Community Engagement: Built an active online community through meaningful interactions, fostering trust and loyalty.
Performance Analysis: Continuously optimized the strategy based on real-time performance data and audience insights.
The Process
Planning & Ideation: 13 DEGREES conducted a deep dive into CmySkills’ goals, audience, and competitors to create a customized content roadmap.
Execution: Regular posts, influencer collaborations, and trend-driven campaigns were launched to build momentum.
Community Building: Dedicated efforts to respond to comments, start conversations, and share user-generated content fostered authentic engagement.
Iterative Optimization: Monthly analytics reviews allowed for strategic pivots, ensuring sustained growth and engagement.
The Results
CmySkills’ social transformation was nothing short of remarkable:
Social Following: Grew from 300 to 750,000 followers within 24 months.
Engagement: Achieved a staggering 1.1 million percent increase in brand engagement.
Traffic: Increased website traffic from social media by 1500%.
Thought Leadership: Established CmySkills as a trusted and leading voice in automotive tech.
Testimonial
"13 DEGREES took what was only an idea and developed it into the strongest strategic advantage that CmySkills has today—our social media presence."
— Jim Porcari, CEO of CmySkills
This case demonstrated the power of a tailored, data-driven social strategy. Key takeaways include:
Authentic community engagement drives sustainable growth.
Consistent content aligned with audience interests can transform brand perception.
Regular analytics reviews ensure strategies remain agile and impactful.
Lessons Learned
Conclusion
CmySkills’ social media journey is a testament to how innovative strategies can turn a small presence into a market-leading advantage. By partnering with 13 DEGREES, they not only met their goals but surpassed them, solidifying their position in the automotive tech industry.
