Establishing FilmUp as a Global Leader in the Film Industry
Before founding 13 DEGREES, Christina co-founded FilmUp, a film tech company. Driven by an ambitious vision, FilmUp set out to establish itself as a dynamic force in the film industry, fostering a global community and becoming a leader in innovation and influence. Through strategic branding, compelling content creation, and the successful launch of The FilmUp Podcast, Christina led the brand’s growth to over 1 million followers, cementing its position as a recognized leader in the industry.
Case Study:
1B+
1M+
views
followers gained
FilmUp is a platform that streamlines production management for filmmakers and creatives.
It automates onboarding, scheduling, managing, and paying crews, serving as a centralized hub for production teams. At its inception, FilmUp needed to build its brand identity from scratch while establishing credibility in a highly competitive and dynamic industry.
FilmUp faced several challenges as a new player in the film industry:
Building Brand Recognition: Establishing a distinct and memorable identity in a crowded market.
Attracting a Global Audience: Developing a community that resonated across diverse geographies and creative disciplines.
Creating Impactful Content: Providing valuable and engaging content to position the brand as a thought leader and innovator.
The Challenge
The Solution
Christina spearheaded a holistic approach to build FilmUp into a recognized and respected brand:
Brand Development: Defined and built a cohesive brand identity that captured FilmUp’s mission and resonated with filmmakers worldwide.
Podcast Creation: Christina conceptualized, developed, and launched The FilmUp Podcast, which explored the journeys of accomplished filmmakers. This involved:
Strategic talent recruitment to feature leading creators from around the world.
Planning and hosting insightful interviews that showcased diverse perspectives.
Full-cycle podcast production, from recording to editing and promotional content creation.
Social Media Strategy: Leveraged innovative social media strategies to grow FilmUp’s following, utilizing engaging content and digital platforms to connect with audiences and foster a sense of community.
Audience Engagement: Developed campaigns and initiatives that encouraged interaction and deepened the connection between FilmUp and its audience.
The Process
Discovery & Ideation: Christina defined FilmUp’s brand vision and identified opportunities to build credibility and attract a global audience.
Execution: Developed, co-hosted, and produced The FilmUp Podcast, featuring leading creators and highlighting their unique journeys. Managed talent acquisition, securing high-profile guests to share their expertise and inspire listeners. Edited engaging promotional materials to amplify podcast reach and attract new listeners. Consistently created and shared impactful social content aligned with the brand’s mission.
Optimization: Monitored analytics and audience feedback to refine strategies and ensure sustained growth and engagement.
The Results
Christina’s leadership delivered extraordinary outcomes:
Global Community Growth: Built a strong, recognizable brand that amassed over 1 million followers.
Podcast Success: Launched The FilmUp Podcast, which showcased interviews with leading creators worldwide, highlighting diverse perspectives and reinforcing FilmUp’s global influence.
Industry Leadership: Positioned FilmUp as an innovative and influential leader in the film industry, acclaimed for its engaging content and commitment to creative excellence.
The Impact
Christina’s holistic approach to brand development and innovative content strategies not only established FilmUp as a household name in the film industry but also provided creators with a platform to connect, inspire, and grow.
The FilmUp experience demonstrates that:
A well-defined brand mission is essential for building a global community.
Thoughtful content creation, such as podcasts, drives engagement and fosters meaningful connections.
Leveraging social media effectively can amplify reach and position a brand as an industry leader.
Lessons Learned
Conclusion
From launching The FilmUp Podcast to cultivating a global community, Christina was instrumental in transforming FilmUp into a thriving, industry-leading brand. Her strategic vision and hands-on execution not only laid the foundation for FilmUp’s success but also solidified her reputation as a creative brand builder and innovative leader. Building on the expertise and insights gained from this journey, Christina took the natural next step: founding 13 DEGREES to help more brands achieve their full potential.
